Sellers make money via selling products .Digital Marketing People, whether a company or individual freelancers, provide services to the sellers, and help them in digital marketing, to increase their sales.
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Digital Marketing- As the term sounds its simple definition is,” Marketing of brands, products, businesses, or people; on digital platforms.” Let us start from the term Marketing. In general, whenever someone starts a business, he needs to advertise and provide information, about his products or services; to maximum number of people he can reach.
Traditional and Digital marketing are not opposite approaches, but they process parallely to fetch the same goal, that is to find and keep the customers. However, working on them is totally different. Hence Digital Marketing is a different unit in marketing department of a company.